It was important to maintain consistency across all media, so we kept print, web, and other possible formats in mind.” Obviously, this collective design process is pretty much the opposite of rival Apple’s approach. “ Collectively, we explored many variations, tried the icon in several different contexts, and refined the details as we moved along. Numerous creative reinterpretations have organically moved the icon towards simplicity and abstraction, so it felt right to make the icon structure cleaner and easier to recreate.Īs is the norm at Google, they also say the process for designing the new icon was a “group effort”. From a philosophical perspective, a “ simpler icon embodies the Chrome spirit - to make the web quicker, lighter, and easier for all.” But the real reason for the new icon is something simpler still: they wanted to make it easier for people to recreate.Įven before this effort, the new version of the Chrome logo was already being conjured up by Googlers and Chrome fans. “ A fresh take on an icon” outlines why Google felt they had to change the Chrome icon. And soon everyone will see it, Google explains in a post today. And more recently, users of the developer builds of Chrome will have likely noticed the new icon as well. It’s simpler and cleaner, and overall looks a little bit less like a Simon. For a few weeks now, anyone using Chromium (the open source browser on which Google Chrome is built) will have noticed something: a completely new icon.
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